Geoff McDonald - Keynote Speaker, Business Transformation Advisor & Mental Health Campaigner

Geoff spoke with Ollie Henderson from ‘Designing the future of work’ about his time at Unilever and his work as a passionate mental health campaigner. They explored the difference between using purpose as a tool to improve business performance instead of a marketing exercise, and practical examples of how Unilever and other companies succeeded in achieving this.

They also discussed why personal struggles and the tragedy of losing a close friend inspired him to leave the corporate world and advocate for open conversations about mental health, and Geoff shared his CANDO framework – a helpful reminder of the importance of consistent habits to maintain positive physical and mental health.

Listen to the interview on podfollow.

And if you enjoy the conversation, there’s further material in Ollie’s article ‘What’s the point of purpose?